Shareholders wishes

The most important when starting a strategic planning proces is to clarify the wishes from the shareholder:

- Short term optimization 

  because shareholders

  wants to sell.

- Log term optimization.

- Maximize dividends to

  optimize shareholders

  cash situation.

etc.

.

The strategic plan

The development of the plan should be upon a common understanding of the present situation and future expectations for the company. 

Implementing

A plan without implementation is useless work. The strategic plans must be broken down in yearly, operational plans reflecting the targets in the strategic plan.

Checking key perfomance indicators will secure that the company is moving in the planned direction and that results will be reached within due time.